Rev those engines because we’re about to take you on a high-octane ride through the world of automotive drag racing. At Reeves Performance where our motto has always been ‘motorsports with passion’, we don’t do things halfway—we go full throttle. Today, we’re shining a spotlight on our newest partner, the trailblazer of engine control units: FuelTech. Buckle up and get ready for an exhilarating journey into the world of automotive innovation.
Let’s begin by giving a warm welcome to FuelTech, the leader in state-of-the-art ECUs. If you haven’t heard of them yet, it’s time to get acquainted. FuelTech brings its A-game to our legendary 1970 Chevelle YETI, an absolute beast on wheels that’s as powerful as it is impressive. FuelTech is thrilled about the shared opportunity to partner with both Helluvachevy and RAD Torque Raceway—championing Canadian Excellence on the international stage.
You’re totally missing out if you haven’t checked out FuelTech in the YETI. I mean, who needs cutting-edge technology in their 4,000+ horsepower Chevelle anyway? But hey, if you’re into mediocre performance, then feel free to look the other way.
The story of how this partnership was forged is one of camaraderie and shared passion. Chevy, pilot of the YETI and General Manager of RAD Torque Raceway, meets Billy Fowler, an esteemed FuelTech dealer associate, at the PRI Show. Their shared love for horsepower and speed sparks an instant connection.
Shortly thereafter, Kristin Anderson, the social media guru behind @FuelTechUSA’s dynamic digital presence, joins the mix. Kristin brings the FuelTech story of empowerment of high-performance drivers, events, and motorsport venues to the forefront of our community. Her role is vital, and her influence is far-reaching. The partnership between FuelTech and Helluvachevy promises content worthy of the winner’s circle. When asked about the new partnership, Kristin’s enthusiasm was infectious, “We’re thrilled to team up with HelluvaChevy and his Chevelle for the 2025 NPK season. This partnership is a great opportunity for FuelTech to connect with our younger community, share the excitement of NPK, and create awesome content that showcases both of our passions for performance.”
Bring in our illustrious Crew Chief, Dean Bettenson. Dean is no stranger to professional drag racing, having racked up 4x WCPM Championships. When it comes to optimizing engine performance, Dean’s expertise is unparalleled. Integrating the FuelTech FT600 ECU into the YETI was a thrilling opportunity for him, akin to a child in a candy store brimming with high-performance parts.
Dean has been utilizing FuelTech systems in his own ride since 2020. As the mastermind behind UpShift403—a high-performance sled shop making waves in Canada—Dean is bringing FuelTech’s innovation to snowmobiles as well. Because why should asphalt have all the fun?
As Team Manager, Kimberly Reeves (and ‘helluva’mother), is a fierce advocate for community engagement. FuelTech’s dedication to the Veterans Empowerment Organization resonated deeply with Kimberly, solidifying the partnership. It’s a match made in high-octane heaven.
FuelTech’s commitment to making a difference aligns perfectly with the Reeves Performance Torqued & Twisted initiative, where a portion of proceeds from our merchandise sales goes to deserving causes. The Reeves family, with over 26 years of experience operating Canada’s largest multi-venue motorsport complex, knows the importance of giving back.
FuelTech’s dedication to supporting a diverse range of motorsports genres is music to our ears. Whether it’s drag racing, drifting, motorcycle racing, or even water sports, FuelTech’s influence is felt across various high-adrenaline activities. And let’s face it: we’re not just in it for the speed. We’re also here for the swag. FuelTech’s merchandise is both striking and stylish. We wear it with honor, and you should too.
With just 75 short days until the kick-off of the Speed Promotions NPK Racing season, the timing of our collaboration with FuelTech couldn’t be better. The parts are ordered, the hauler’s serviced and stocked, and the Helluvachevy Team is eager to hit the road and begin testing. We’re gearing up for an incredible journey, and we couldn’t be more thrilled to have FuelTech along for the ride.
If you’ve got the drive to be the best—whether you’re tearing up the track or making waves on the water—reach out to the FuelTech team. They’ll equip you with the best in the business and ensure you leave your competition in the dust.
Stay tuned as the adventure unfolds, folks. There’s plenty more horsepower, high-stakes racing, and heart-pounding action on the horizon. At Reeves Performance and Helluvachevy, we don’t just chase the need for speed—we live it. Let’s burn some rubber and show the world what we’re made of.
We’ll see you at the starting line. Race on, gearheads!
