Home Turf, Heart and History

This weekend, we unleash the beast on home turf.

The Rocky Mountain Nationals kick off this weekend (July 11-13) at our sacred stomping grounds, RAD Torque Raceway, and let’s be honest… we’re cranked all the way to eleven.

RAD Torque Raceway isn’t just a venue—it’s a living legacy. For Chevy, this track isn’t just familiar… it’s home. This is the asphalt he grew up on, where the scent of burnt rubber and nitro was practically his nursery aroma. He didn’t just learn to walk here—he learned to race. RAD is where his roots run deep, surrounded by family, lifelong friends, and fellow gearheads who’ve shared throttle-pounding weekends for years.

Let that sink in: Chevy was at this track at three days old, perched on a golf cart during Funny Car launches. That’s not just dedication—it’s bloodline.

Rocky Mountain Nationals: From Humble Beginnings to Drag Racing Royalty

Back in 2003, when the Nationals fired up for the first time, Chevy’s mom and dad were key players in bringing IHRA racing to Canada. Fast forward 22 adrenaline-soaked years, and the Rocky Mountain Nationals are now one of the biggest, baddest drag racing events in the country.

This year’s spectacle? Something totally off the chain. We’re rolling out the red carpet (hell, make that misty turquoise) for our Canadian partners. For the first time ever, the NHRA Heritage Series rips onto Canadian soil, and the elite warriors of the Outlaws Series—including our own Helluvachevy—are running side-by-side with Canada’s fiercest Pro Mod competitors. The grid is stacked. The stakes are high. And we’re gonna make noise.

Helluvachevy x Reeves Performance: Swagger-Loaded Canadian Debut

This weekend isn’t just about big speed—it’s about big statements. For the first time as an official pro team, Helluvachevy x Reeves Performance is busting out onto the scene with style and swagger. With the full support of an absolutely savage crew of partners, the team is dialed in and ready to burn some rubber and light up the strip.

Shout-out to our arsenal of badass sponsors who fuel this machine:

Not everyone can make it out—Aaron Day from Evolve Wheels & Tires is on double diaper duty (twins, man… total burnout at home), and our crew at FuelTech can’t swing the haul this time. But their support’s been 100-proof, and we race for them too.

🎪 Welcome to the Pit: Where Mayhem Meets Magic

The Helluvachevy pit is about to be a full-blown carnival of chaos. Think burnouts, BBQs, bold tunes, and badass vibes. It’s where torque meets twisted fun—and we’re pulling out all the stops.

This weekend also marks something truly special: our new collab with Apricus Cellars. Yep, British Columbia’s wine legends have teamed up with the YETI for a crossover that screams speed and sophistication. We’re pouring the 2018 Zephyr for our VIPs—because nothing pairs better with nitro-fueled madness than a bold red with character.

💥 Crystal Kids: Full Throttle Futures

Racing isn’t just about horsepower—it’s about heart. Friday night, we’re giving the Crystal Kids their own taste of Helluvachevy life with our Torqued & Twisted experience. These hometown heroes get the ultimate up-close look at the YETI, proving that even the youngest dreamers can grab life by the wheel and drive it full throttle.

These kids aren’t just watching—they’re living it. That’s what racing is all about: community, courage, and breaking limits.

Brotherhood, Burnouts, and Borderless Speed

One of the wildest parts of this weekend is seeing the Outlaws family roll deep into Canada. Chevy made the call, unsure what kind of response he’d get—and the answer? Pure love. Legends answered the call:

They didn’t just show up. They rallied. Now, international borders blur beneath tire smoke and roaring engines—and it’s all for the fans. These guys aren’t just racers—they’re family in horsepower.

🎟️ Ready to Rip?

If you’re anywhere near Alberta this weekend, do yourself a favor: get your tickets. Show up, be loud, and let the scent of spent fuel and scorched rubber etch its way into your soul.

Helluvachevy Racing isn’t just a team—it’s a movement.

This weekend we race for the hometown, for the heritage, for the kids, for the fans, for the partners, and for the outlaw spirit that never backs down.

We’re locked. We’re loaded. We’re helluva ready.

See you at the strip.