Ready to SHINE like HELL
There’s a moment every gearhead remembers — that first time you walk into a show, an auction, or a garage with the person who taught you what horsepower feels like, not just what it sounds like. For some people, it’s a memory. For Helluvachevy, it’s the origin story. A simple father‑son trip to admire beautiful cars at Barrett‑Jackson Scottsdale turned into something bigger — a spark, a connection, and eventually, a partnership that feels like it was always meant to happen. Because when you mix a legacy-built drag racing team with a company obsessed with quality, shine, and hustle, you don’t just get a collaboration. You get alignment. You get identity. You get a mission that reflects back at you like a chrome polished fender under the desert sun. That’s why Helluvachevy is proud to announce our new partnership with Jax Wax Car Care Products — a brand that doesn’t just understand what it takes to keep a car beautiful, but what it takes to build something worth being proud of.
Jax Wax isn’t some faceless corporation. Based in Columbus, Ohio, they’re a family of enthusiasts — the kind of people who know that detailing isn’t vanity. It’s respect. It’s discipline. It’s the ritual that separates the people who “own a car” from the people who live this lifestyle. At Jax Wax, customer focus isn’t a tagline. It’s the engine. Every product, every formula, every bottle is built with the same mindset we bring to the starting line: if you’re going to do it, do it right.
January in Scottsdale is always a vibe — chrome, horsepower, and the kind of energy that makes you want to build something bigger than yourself. That’s where Chevy met Todd Isaac, Marketing Director at Jax Wax, and the conversation clicked instantly. Not because we were trying to sell anything. Not because we were chasing sponsorships. But because the motorsport community had already been talking. Athena Kozel, Monster Truck Throwdown, Murder Nova — friends, partners, racers — all saying the same thing: Jax Wax takes care of their people, and their products actually work.
Even a Monster Deserves to Look Pretty
Helluvachevy already had a relationship with the brand long before the handshake. Week after week, the YETI was getting pampered with the good stuff, because let’s be honest — keeping the Chevelle looking like the bad bitch she is basically a full-time job. The YETI isn’t just some old car. She’s a 4000+HP 1970 Misty Turquoise Chevelle with a look that makes people stop and stare. She doesn’t try to be the center of attention — she just is. And when you’ve got a car like that, you don’t slack on taking care of her. Keeping her looking good isn’t about being fancy, it’s about respect and getting pampered with the good stuff:
The YETI gets spoiled on the regular with her go‑to lineup — Wrap Star Vinyl Wrap Detail Spray, Defense Spray Sealant, Body Shine or Hawaiian Shine Detail Spray, and that Acrylic Tire Dressing with the applicator sponge that keeps her stance looking mean and clean. It’s about looking after the machine that carries our family story every time she fires up and rolls out. Sure, keeping her clean and sharp can feel like a full-time job, and some days it really is. But with Jax Wax, it stops feeling like work and starts feeling like you’ve finally got the right tools to keep an iconic car looking sharp as hell — the kind of gear that keeps the YETI looking as savage as she runs.
2 Brands. One Attitude.
What makes this partnership hit even harder is how naturally Jax Wax lines up with Helluvachevy in all the ways that actually matter. They’re not just pushing bottles and fancy labels — they’re out here building real gear for people who live this lifestyle, the same way we do. They show up at local events, support the community, and put their time where their mouth is. That’s something we respect, because giving back has always been part of our DNA too. We don’t just race; we stay connected to the people who cheer us on, wrench beside us, and keep this whole scene alive. Jax Wax gets that. They’re committed to long-lasting relationships, not quick hits. They build trust, they back their word with action, and their products perform the way we expect everything in our world to perform — hard, reliable, and without excuses. It’s the kind of alignment you don’t have to force, because it already feels like family.
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