A Partnership Forged in Noise, Power, and Zero Corporate Politeness
Some partnerships come wrapped in polished press releases, corporate smiles, and buzzwords nobody actually uses in real life. This is not one of those partnerships.
This one was built the old‑fashioned way — on asphalt, in the lanes, under lights, with engines screaming and egos getting checked by the timing system. The kind of partnership you don’t manufacture… you earn it, one pass at a time.
Reeves Performance x Helluvachevy is officially teaming up with Mario’s High Performance Diesel, bringing together two machines that were never meant to live quiet lives:
Chevy Reeves in the 1970 Chevelle YETI and Mario Monette in his big‑rig drag truck, THE BEAST.
Yeah. The YETI and The BEAST. A partnership made in power.
A Relationship Built Long Before the Logos
Mario’s connection to the Reeves family didn’t start with a handshake or a sponsorship pitch. It started years ago in Edmonton, back when Rob Reeves was running the motorsport facility and Mario was out there proving diesel engines could do things most people still don’t believe.
Mario wasn’t just a racer — he was a fixture. A guy who showed up, pushed limits, entertained the Fans and made diesel horsepower look downright impolite.
And while Mario was rewriting what diesel could be, he was also watching a kid named Chevy grow up in the lanes. From Jr. Dragster, to Top Dragster, to a full‑blown outlaw behind the wheel of the 1970 Chevelle YETI. He saw the grind. The stubbornness. The busted knuckles and the late nights. The kind of progress you only earn through repetition, failure, and refusing to quit.
The Reeves family and Mario didn’t just cross paths — they built years of shared history on the same pavement. From facility owner to racer, from sponsor to partner, from “Hey, good pass” to “Let’s build something bigger.”
So no — this isn’t a shiny new partnership. This is a reunion of people who’ve been bleeding horsepower together for years.
Mario Monette: The Man Behind the BEAST
If you’re wondering why Helluvachevy is proud to stand beside Mario, just look at his truck.
THE BEAST isn’t a nickname. It’s a warning label.
A turbo‑fed, pavement‑shaking, crowd‑commanding monster built, tuned, and driven by Mario himself. It doesn’t just show up — it announces itself, rattles your ribcage, and leaves you questioning your life choices.
But THE BEAST didn’t happen by accident.
It came from discipline, disappointment, rebuilding, and a refusal to settle for “good enough.”
That’s the mentality that makes this partnership make sense.
Mario’s High Performance Diesel– The Shop that Hits Hard and Never Misses
Before we get too deep into the race fuel and chaos, let’s talk about Mario’s High Performance Diesel as a business — because the man doesn’t just build monsters for the track. He builds reliability for the real world.
Mario’s High Performance Diesel is the kind of shop fleets whisper about like it’s a cheat code. It’s where diesel engines go when they’re tired of being mediocre, inefficient, or one bad day away from a meltdown. Mario and his team tune, repair, optimize, and resurrect diesel powerplants for the people who actually depend on them — the haulers, the contractors, the fleet operators, the guys keeping Western Canada moving whether the weather cooperates or not.
This isn’t a “bolt‑on and pray” operation.
It’s precision. It’s engineering. It’s diesel therapy.
What the shop does:
- ECM tuning — more power, better fuel economy, cleaner combustion
- Diagnostics — real diagnostics, not guess‑and‑replace
- Performance builds — for the horsepower addicts
- Fleet optimization — because downtime is expensive
- Maintenance & repair — done right the first time
Mario doesn’t tune engines for Instagram likes. He lives what he loves- DIESEL
Every percentage point of fuel savings matters. Every hour of uptime matters. Every truck that leaves his shop runs like it was built by someone who actually gives a damn — because it was.
Nobody tunes a diesel like Mario because nobody thinks like Mario. He’s equal parts scientist, mechanic, and madman — and that combination is exactly why fleets trust him and racers fear him.
Mario Puts His Backing Behind Chevy for 2026
Mario’s not just showing up for photo ops. He’s putting his support behind Chevy for the 2026 season — a season that’s taking the YETI across IHRA, NHRA, and Canadian regional high‑performance events.
He watched Chevy grow from a kid in a Jr. Dragster to a full‑tilt Pro Mod outlaw.
Now he’s backing him as a partner.
That’s not just business- That’s respect.
And Because Mario Doesn’t Know How to Back Down...Alberta Diesel Days Exists
As if building THE BEAST wasn’t enough, Mario also decided Western Canada deserved a diesel event that didn’t suck. So he built one.
Alberta Diesel Day — June 27 & 28, 2026
RAD Torque Raceway– Edmonton. Canada
Two days of everything loud, smoky, and unapologetically diesel:
- Diesel drag racing — torque meets terror
- Truck pulling — because sometimes you just need to prove a point
- A massive Show & Shine — chrome, pride, bragging rights
- Vendors selling everything your wallet fears
- Live entertainment
- Family activities — kids need to learn what real engines sound like
- VIP tickets — for the diesel‑loving fancy folks
It’s loud. It’s proud. It’s diesel.
And Helluvachevy is damn proud to stand behind it.
TICKETS & INFO Are on the official Alberta Diesel Day website — because yes, it’s big enough to need one.
Wrap‑Up: The Road Ahead
The YETI and The BEAST aren’t just two machines. They’re two legacies. Two families.
Two mindsets built on grit, horsepower, and refusing to live quiet lives.
2026 is going to be loud, fast, and unapologetically intense — exactly the way this partnership was meant to be.
Helluvachevy x Mario’s High Performance Diesel.
Built on history. Fueled by respect. Driven by power.
With the YETI roaring and the BEAST unleashed, expect a cold front of horsepower and a stampede of torque—let the animals out of their cages.
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