Tradewind Salvage Solutions is now the newest and largest sponsor of the Reeves Performance Racing Team. That’s right, the steel titans are backing the horsepower hometown heroes.
Willy Sabo, the mastermind behind Tradewind Salvage, has been a long-time friend, business collaborator, and motorsports enthusiast in western Canada. This guy’s been around the track more times than a set of Goodyears. When Willy caught wind of the CJRC Built 1970 Chevelle YETI purchase and our plans to dominate the NPK series across North America in 2025, he didn’t waste a second. “How do I get my name on the side of this hauler?” he asked, with the kind of enthusiasm you’d expect from a kid in a candy store.
Negotiations? Please. It was more like a pit stop. Quick, efficient, and with a lot of high-fives. Before you could say “burnout,” we had a deal.
Willy Sabo and Rob Reeves, Chevy’s dad and Helluvachevy team owner, have been doing business together for years. These two grown men act like little boys with new toys whenever they venture into big business. Their shared enthusiasm and knack for making things happen have been the driving force behind many successful ventures, and this partnership is no exception.
Willy’s support means a lot to us. Not just because he’s a big name in the steel game, but because he’s one of us—a true gearhead with a passion for power and a talent for turning ideas into reality. With Tradewind Salvage Solutions on board, we’re ready to take on the NPK series and show North America what we’re made of.
The entire Tradewind Salvage Solutions team is revved up about this partnership. Everyone is enthusiastic about the marketing potential and confident not only in Chevy’s ability behind the wheel but also in the team’s skills as promoters and business developers. This collaboration is more than just a sponsorship; it’s a strategic alliance that showcases our shared passion for excellence and innovation.
This past weekend, while Crew Chief Dean and the Team were tinkering in the shop, we were ready to say out with the old and in with the new. Our good friend Casey Adams with DC Signs came to the shop to get the decals in place. Casey was practically born with a steering wheel in his hands. Growing up at RAD Raceway, he spent more time on the dirt track than most kids did in school. With a rich family history in dirt racing, it was only natural that Casey would follow in those tire tracks.
He cut his teeth behind the wheel of a 360 Sprint Car, tearing up the track and leaving a trail of dust and envy in his wake. While other kids were playing with toy cars, Casey was living the real deal. Now, Casey takes his passion for motorsports off the track and into the teams with his epic custom graphics. His designs are as bold and dynamic as his racing style, bringing a fresh, fierce look to every car he touches.
When it comes to making a statement on the track, details matter. That’s why we turned to DC Signs and our go-to guy, Casey, to give the Tradewind Salvage logo a fresh, icy makeover. Casey took the Tradewind brand and revamped it to showcase cool colors that perfectly complement the YETI’s OG 1970 factory misty turquoise exterior.
The result? A full back quarter panel display that screams power and precision. We’re beyond proud to showcase Tradewind Salvage as part of the Helluvachevy and Reeves Performance family. This isn’t just a logo—it’s a badge of honor, a testament to our commitment to excellence, and a perfect match for the YETI’s fierce presence on the track.
With Tradewind Salvage’s name emblazoned in icy hues, we’re ready to turn heads and leave our mark on the racing world, we’re so proud to showcase Tradewind as part of the Helluvachevy and Reeves Performance family. And the Tradewind logo on the car is just the beginning. Plans are already underway for a fresh hauler wrap that will turn heads at every stop, and we’re rolling out exclusive, steel-solid merch that will have fans lining up. This partnership is set to be as bold and unstoppable as the YETI itself.
With Tradewind Salvage’s home base in Mission, BC, and NPK anticipated to return to Mission Raceway Park for year two of the Canadian swing, we can’t wait for the hometown crowd to roar with excitement as Chevy and the YETI pull up to the starting line.
The Reeves family, with their long history of motorsport event operations and fan entertainment, will ensure stellar hospitality for the Tradewind Salvage Team and guests. Expect nothing less than excellence. The YETI Pit will be transformed into a VIP haven, where guests can get up close and personal with the team as they haul ass between rounds.
Tradewind Salvage Solutions Ltd.: Steel Titans Since 2015
Since 2015, Tradewind Salvage Solutions Ltd. has been a force to be reckoned with in the steel industry. Known for their exclusive buying power and recent expansion into the United States, they’ve set the standard for excellence. Their extensive client list benefits from a vast inventory and competitive pricing, making them the go-to partner in the market.
Tradewind Salvage Solutions specializes in transforming excess, surplus, and secondary usable steel into valuable resources across Canada and the US. Whether it’s steel from completed or canceled projects, design or spec changes, over-purchased, damaged, aged, or obsolete inventories, they pay higher than scrap prices and build their own robust inventories.
At Tradewind Salvage Solutions Ltd., site safety, performance, and meeting deadlines are top priorities, ensuring every project runs smoother than a finely tuned engine. Their financial stability, accountability, and unwavering commitment to responsible business practices set them apart from the competition. When a project wraps up and there’s surplus steel that needs to be liquidated, Tradewind Salvage is the team to call. No job is too big—their last partnership with Trans Mountain involved handling a whopping 23,000 tons.
Tradewind Salvage Solutions Ltd.: where steel meets strength, and every project is a testament to their industrial might.
So, get ready for a season of high-octane action, steel-solid partnerships, and a whole lot of fun. Let’s hit the track and show them what we’re made of!
